Content Optimization

Let Us Help You With Your Content

We've found that a four-tiered approach works best in resolving our clients' technical content problems:

Content

Is your team able to keep up with their writing tasks?
Does your content represent a single voice, even though multiple resources contribute to it?
Is the content resonating with its audience?
How can authoring assistance help you here?

Governance

Can your team find the content they need, when they need it?
Are you continually re-creating content because you can't find what you're looking for?
Is your information outdated and needs to be replaced

Optimization

Can your clients find the content they need?
Do you create content with your customer’s journey in mind?
Does your information need to be carefully scrutinized based on your customers’ needs?
Which factors have to be taken into account in order to achieve a good ROI?

Content Reuse

Do you need a solid ROI of your content?
When translating, won’t you need to reduce cost and accelerate content delivery to market?
Does your information need to be carefully scrutinized based on your customers’ needs?
How can content be reused so that it makes economic sense?

Content Crowdsourcing

We manage your content crowdsourcing program, defining the information architecture, content standards, and templates for participants. We edit all content, working with your expert participants, refining it to meet the content standards that we've worked with you to define.

Customer Journey

We also maintain the information architecture for your Customer Journey knowledge base so that content is easy to find. We work closely with the Customer Journey Strategists, who provide us with content requirements and customer insight, that we execute for you. Our role in your content initiatives is to fuel your customers' success, which in turn helps you meet your support renewal and net retention goals.

We support our clients with creating and managing content to derive maximum value from it. We advocate for your customers, writing to them using language they understand. We drive efforts around customer journey content to help them meet their corporate goals. As a partner seamlessly working with your organization, we:

Identify the content needs of customers
Engage internal experts through crowdsourcing
Create journey and use case content
Distribute the right content, to the right customer, at the right time.

We become a critical component of your expert crowdsourcing program. We learn about varied personas, use cases, and technology to gain an understanding of your diverse audience requirements. We collaborate with a variety of internal technical experts to develop standards and processes to support the community authoring with high quality.

Our role in your content initiatives is to fuel your customers' success, which in turn helps you meet your support renewal and net retention goals.